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1-10 of 730 results for advertising for affect

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Select article: The material geographies of advertising: Concrete objects,affective affordance and urban space

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Research article

First published 2018-10

The material geographies of advertising: Concrete objects,affective affordance and urban space

Thomas Dekeyser

Environment and Planning A: Economy and Space

Select article: How Guilt Level Affects Green Advertising Effectiveness?

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Research article

First published 2008-11

How Guilt Level Affects Green Advertising Effectiveness?

Marissa Jiménez, Kenneth C.C. Yang

Journal of Creative Communications

Select article: How Advertising Affects Sales: Meta-Analysis of Econometric Results

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Research article

First published 1984-2

How Advertising Affects Sales: Meta-Analysis of Econometric Results

Gert Assmus, John U. Farley, Donald R. Lehmann

Journal of Marketing Research

Select article: Brand disclosure and source partiality affect native advertising recognition and media credibility

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Research article

First published 2019-9

Brand disclosure and source partiality affect native advertising recognition and media credibility

You Li, Ye Wang

News Research Journal

Select article: Reinforcing Spirals of Negative Affects and Selective Attention to Advertising in a Political Campaign

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Research article

First published 2012-6

Reinforcing Spirals of Negative Affects and Selective Attention to Advertising in a Political Campaign

Christian Schemer

Communication Research

Select article: Fashion Advertisements: A Comparison of Viewers' Perceptual and Affective Responses to Illustrated and Photographed Stimuli

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Research article

First published 1992-12

Fashion Advertisements: A Comparison of Viewers' Perceptual and Affective Responses to Illustrated and Photographed Stimuli

Patricia Anne Kimle, Ann Marie Fiore

Perceptual and Motor Skills

Select article: The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity

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Research article

First published 1995-11

The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity

Christian M. Derbaix

Journal of Marketing Research

Select article: Counter-Stereotype Portrayals: Exploring Factors Affecting Young Men’s Perception Towards Contemporary Indian Advertising

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Research article

First published 2025-1

Counter-Stereotype Portrayals: Exploring Factors Affecting Young Men’s Perception Towards Contemporary Indian Advertising

Priya Shaw

Media Watch

Select article: Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments

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Research article

First published 1997-5

Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments

Hans Baumgartner, Mita Sujan, Dan Padgett

Journal of Marketing Research

Select article: Imaginative demographics: the emergence of a radio talkback audience in Australia

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Research article

First published 2006-11

Imaginative demographics: the emergence of a radio talkback audience in Australia

John Tebbutt

Media,Culture & Society

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