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1-10 of 405 results for advertising features

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Select article: Using multimodal features and user classification to evaluate the design effectiveness of online advertising

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Research article

First published 2025

Using multimodal features and user classification to evaluate the design effectiveness of online advertising

Liuying Yu, Fang Wang

Journal of Computational Methods in Sciences and Engineering

Select article: A Feature-Based Approach to Assessing Advertisement Similarity

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Research article

First published 2006-5

A Feature-Based Approach to Assessing Advertisement Similarity

David A. Schweidel, Eric T. Bradlow, Patti Williams

Journal of Marketing Research

Select article: Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis

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Research article

First published 2009-10

Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis

Jie Zhang, Michel Wedel, Rik Pieters

Journal of Marketing Research

Select article: Skin Tones and Physical Features of Blacks in Magazine Advertisements

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Research article

First published 1996-12

Skin Tones and Physical Features of Blacks in Magazine Advertisements

Kevin L. Keenan

Journalism & Mass Communication Quarterly

Select article: Why Us?! How Members of Minority Groups React to Public Health Advertisements Featuring Their Own Group

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Research article

First published 2019-7

Why Us?! How Members of Minority Groups React to Public Health Advertisements Featuring Their Own Group

Mohammed El Hazzouri, Leah K. Hamilton

Journal of Public Policy & Marketing

Select article: Tracing Sources of Information Pollution: A Survey and Experimental Test of Print Media's Labeling Policy for Feature Advertising

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Research article

First published 1995-3

Tracing Sources of Information Pollution: A Survey and Experimental Test of Print Media's Labeling Policy for Feature Advertising

Glen T. Cameron, Patricia A. Curtin

Journalism & Mass Communication Quarterly

Select article: Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues

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Research article

First published 2014-12

Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues

Patrick Walsh, Matthew H. Zimmerman, Galen Clavio [...]

Communication & Sport

Select article: When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention

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Research article

First published 2024-11

When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention

Nan Su, Shuo Feng, Lei Wang [...]

International Journal of Market Research

Select article: Digital advertising and its influence on news reporting of renewable energy resources development

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Research article

First published 2025

Digital advertising and its influence on news reporting of renewable energy resources development

Li Yunzi

Intelligent Decision Technologies

Select article: Code Switching and the Hispanic Consumer

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Research article

First published 2016-5

Code Switching and the Hispanic Consumer

Ashley E. Garcia Quintana, Cynthia A. Nichols

Hispanic Journal of Behavioral Sciences

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