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Articles (28)

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1-10 of 28 results for advertising auctions

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Select article: First-Price Auctions in Online Display Advertising

Retricted access

Research article

First published 2021-10

First-Price Auctions in Online Display Advertising

Stylianos Despotakis, R. Ravi, Amin Sayedi

Journal of Marketing Research

Select article: Modeling Advertisers’ Willingness to Pay in TV Commercial Slot Auctions

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Research article

First published 2019-11

Modeling Advertisers’ Willingness to Pay in TV Commercial Slot Auctions

Yang Shi, Ying Zhao

Journal of Interactive Marketing

Select article: Truthful and efficient mechanisms for Website dependent advertising auctions

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Research article

First published 2014-5

Truthful and efficient mechanisms for Website dependent advertising auctions

Rina Azoulay, Esther David

Multiagent and Grid Systems

Select article: Ranked Items Auctions and Online Advertisement

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Research article

First published 2007-07

Ranked Items Auctions and Online Advertisement

Juan Feng, Zuo‐Jun Max Shen, Roger Lezhou Zhan

Production and Operations Management

Select article: Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

Open access

Research article

First published 2022-10

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

Sıla Ada, Nadia Abou Nabout, Elea McDonnell Feit

Journal of Marketing Research

Select article: Keyword auction protocol for dynamically adjusting the number of advertisements

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Research article

First published 2010-11

Keyword auction protocol for dynamically adjusting the number of advertisements

Yuko Sakurai, Atsushi Iwasaki, Makoto Yokoo

Web Intelligence

Select article: A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

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Research article

First published 2021-2

A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

Srinivas Tunuguntla, Paul R. Hoban

Journal of Marketing Research

Select article: The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants

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Research article

First published 2016-10

The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants

Dan Horsky, Sharon Horsky, Robert Zeithammer

Journal of Marketing Research

Select article: Location,Location,Location: An Analysis of Profitability of Position in Online Advertising Markets

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Research article

First published 2011-12

Location,Location,Location: An Analysis of Profitability of Position in Online Advertising Markets

Ashish Agarwal, Kartik Hosanagar, Michael D. Smith

Journal of Marketing Research

Select article: Enhancing User Experience: Unveiling the Role of the Quality Score Metrics

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Research article

First published 2025-10

Enhancing User Experience: Unveiling the Role of the Quality Score Metrics

Zsolt Katona, Yi Zhu, Lei Zhuang

Production and Operations Management

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