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Articles (253)

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1-10 of 253 results for advertising attribution

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Select article: Effective Digital Advertising: The Influence of Customised Ads,Self-esteem and Product Attributes

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Research article

First published 2024-7

Effective Digital Advertising: The Influence of Customised Ads,Self-esteem and Product Attributes

Evelyn Krisnada Linardi, Hui-Fei Lin, Benjamin Yeo

Journal of Creative Communications

Select article: Multi-Click Attribution in Sponsored Search Advertising: An Empirical Study in Hospitality Industry

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Research article

First published 2017-8

Multi-Click Attribution in Sponsored Search Advertising: An Empirical Study in Hospitality Industry

Chris K. Anderson, Ming Cheng

Cornell Hospitality Quarterly

Select article: Source attribution and credibility of health and appearance exercise advertisements: Relationship with implicit and explicit attitudes and intentions

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Research article

First published 2014-2

Source attribution and credibility of health and appearance exercise advertisements: Relationship with implicit and explicit attitudes and intentions

Tanya R Berry, Chris Shields

Journal of Health Psychology

Select article: The degree of congruency between roadside billboard advertisements and sought attributes of motels by US drive tourists

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Research article

First published 2003-10

The degree of congruency between roadside billboard advertisements and sought attributes of motels by US drive tourists

Kevin J. Shanahan

Journal of Vacation Marketing

Select article: Attribution Theory Implications for Advertisement Claim Credibility

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Note

First published 1977-2

Attribution Theory Implications for Advertisement Claim Credibility

Linda L. Golden

Journal of Marketing Research

Select article: Attribution Theory and Advertiser Credibility

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Research article

First published 1974-5

Attribution Theory and Advertiser Credibility

Robert B. Settle, Linda L. Golden

Journal of Marketing Research

Select article: Revenue-based attribution modeling for online advertising

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Research article

First published 2019-3

Revenue-based attribution modeling for online advertising

Kaifeng Zhao, Seyed Hanif Mahboobi, Saeed R Bagheri

International Journal of Market Research

Select article: A Test of Assumptions Inherent in Attribute-Specific Advertising

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Research article

First published 1989-01

A Test of Assumptions Inherent in Attribute-Specific Advertising

Michael J. Manfredo

Journal of Travel Research

Select article: Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

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Research article

First published 1981-8

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Andrew A. Mitchell, Jerry C. Olson

Journal of Marketing Research

Select article: Motivational Appeal,Aesthetic Appreciation,and Attributed Efficacy of Advertising Illustrations

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Research article

First published 2001-7

Motivational Appeal,Aesthetic Appreciation,and Attributed Efficacy of Advertising Illustrations

Paolo Bonaiuto, Anna Maria Giannini, Manuela Chiodetti [...]

Empirical Studies of the Arts

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