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Articles (18)

Journals (0)

1-10 of 18 results for advertising and public relations research impact

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Select article: Evaluating Reliability of Google Scholar,Scopus,and Web of Science: A Study of Faculty in U.S. Advertising and Public Relations Programs

Retricted access

Research article

First published 2022-9

Evaluating Reliability of Google Scholar,Scopus,and Web of Science: A Study of Faculty in U.S. Advertising and Public Relations Programs

Shelly Rodgers, Weilu Zhang

Journalism & Mass Communication Educator

Select article: Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels

Open access

Research article

First published 2024-10

Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels

Zhao Jiang, Wu Dan, Zhou Huini

Sage Open

Select article: Public Health Advocacy to Change Corporate Practices: Implications for Health Education Practice and Research

Retricted access

Research article

First published 2005-06

Public Health Advocacy to Change Corporate Practices: Implications for Health Education Practice and Research

Nicholas Freudenberg

Health Education & Behavior

Select article: The Great War,military recruitment and the public relations work of the Parliamentary Recruiting Committee,1914–1915

Retricted access

Research article

First published 2016-5

The Great War,military recruitment and the public relations work of the Parliamentary Recruiting Committee,1914–1915

Brendan Maartens

Public Relations Inquiry

Select article: Deep Impact? How Journalists Perceive the Influence of Public Relations on Their News Coverage and Which Variables Determine This Impact

Retricted access

Research article

First published 2018-10

Deep Impact? How Journalists Perceive the Influence of Public Relations on Their News Coverage and Which Variables Determine This Impact

Magdalena Obermaier, Thomas Koch, Claudia Riesmeyer

Communication Research

Select article: Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Open access

Research article

First published 2024-4

Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Sally Laurie, Kathleen Mortimer, Matthew Holtz [...]

Journal of Marketing Education

Select article: Generative AI and Investigative Journalism—An Application of Baumol's Cost Disease Across Mass Communication Sectors

Open access

Research article

First published 2024-12

Generative AI and Investigative Journalism—An Application of Baumol's Cost Disease Across Mass Communication Sectors

Christian-Mathias Wellbrock

Emerging Media

Select article: Crowding out: Is there evidence that public service media harm markets? A cross-national comparative analysis of commercial television and online news providers

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Research article

First published 2020-8

Crowding out: Is there evidence that public service media harm markets? A cross-national comparative analysis of commercial television and online news providers

Annika Sehl, Richard Fletcher, Robert G Picard

European Journal of Communication

Select article: Social Media in Health — What are the Safety Concerns for Health Consumers?

Retricted access

Research article

First published 2012-6

Social Media in Health — What are the Safety Concerns for Health Consumers?

Annie Y.S. Lau, Elia Gabarron, Luis Fernandez-Luque [...]

Health Information Management Journal

Select article: What Generative AI Means for the Media Industries,and Why it Matters to Study the Collective Consequences for Advertising,Journalism,and Public Relations

Open access

Research article

First published 2024-9

What Generative AI Means for the Media Industries,and Why it Matters to Study the Collective Consequences for Advertising,Journalism,and Public Relations

Andrea L. Guzman, Seth C. Lewis

Emerging Media

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