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Articles (58)

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1-10 of 58 results for advertising agency management

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Select article: The Role of Creativity and Project Management in Enhancing Service Quality of Advertising Agencies: A Qualitative Approach

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Research article

First published 2018-2

The Role of Creativity and Project Management in Enhancing Service Quality of Advertising Agencies: A Qualitative Approach

Elizabeth Levin, Park Thaichon, Sara Quach [...]

Australasian Marketing Journal

Select article: Talking in Organizations: Managing Identity and Impressions in an Advertising Agency

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Research article

First published 1994-7

Talking in Organizations: Managing Identity and Impressions in an Advertising Agency

Mats Alvesson

Organization Studies

Select article: Firm-to-Firm and Interpersonal Relationships: Perspectives from Advertising Agency Account Managers

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Other

First published 2004-07

Firm-to-Firm and Interpersonal Relationships: Perspectives from Advertising Agency Account Managers

Diana L. Haytko

Journal of the Academy of Marketing Science

Select article: Managing advertising agency client partnerships for value co-creation: Characteristics,categories,and challenges

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Research article

First published 2019-3

Managing advertising agency client partnerships for value co-creation: Characteristics,categories,and challenges

Montserrat Díaz-Méndez, Michael Saren

Marketing Theory

Select article: Book Review: Advertising Agency Operations and Management

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Book review

First published 1955-7

Book Review: Advertising Agency Operations and Management

Walter Seiler

Journal of Marketing

Select article: Book Review: Creativity Theme …: Management & Advertising Problems in the Advertiser-Agency Relationship

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Book review

First published 1966-1

Book Review: Creativity Theme …: Management & Advertising Problems in the Advertiser-Agency Relationship

John S. Wright

Journal of Marketing

Select article: Book Review: Advertising Agency Financial Management and Accounting

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Book review

First published 1949-4

Book Review: Advertising Agency Financial Management and Accounting

John Pagani

Journal of Marketing

Select article: A Comparison of Predictors of Ethical and Unethical Behavior among Corporate and Agency Advertising Managers

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Research article

First published 1983-06

A Comparison of Predictors of Ethical and Unethical Behavior among Corporate and Agency Advertising Managers

O. C. Ferrell, Mary Zey-Ferrell, Dean Krugman

Journal of Macromarketing

Select article: The Bathtub Overflows: Conspiracy with Advertising Agents. Management Consultants,Commission Brokers and Other “Outside” Agencies under Section 1 of the Sherman Act

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Research article

First published 1977-12

The Bathtub Overflows: Conspiracy with Advertising Agents. Management Consultants,Commission Brokers and Other “Outside” Agencies under Section 1 of the Sherman Act

James E. Harrington

The Antitrust Bulletin

Select article: Expert Advertising Agency

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Research article

First published 1991-7

Expert Advertising Agency

S V Nathan

Vikalpa: The Journal for Decision Makers

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