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Research article

First published 2003-9

Advertising,Consumer Behaviour and Health: Exploring Possibilities for Health Promotion

Bob M. Fennis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 1997-1

Three Principles That Govern FDA Advertising and Promotion Regulation

Wayne L. Pines

Therapeutic Innovation & Regulatory Science

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Research article

First published 2017-10

Exposure to Tobacco Advertising,Promotion Among the Adult Population in Vietnam and Its Implications for Public Health

Le Thi Thanh Huong, Tran Khanh Long, Tran Thi Van Anh [...]

Asia Pacific Journal of Public Health

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Other

First published 2007-5

Prescription Drug Advertising and Promotion: Learnings from Recent Food and Drug Administration Warning Letters

Eric B. Benson, Sherman N. Alfors

Therapeutic Innovation & Regulatory Science

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Research article

First published 2004-09

Beyond Advertising and Journalism: Hybrid Promotional News Discourse

Karmen Erjavec

Discourse & Society

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Research article

First published 2005-10

Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis

Margy P. Conchar, Melvin R. Crask, George M. Zinkhan

Journal of the Academy of Marketing Science

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Research article

First published 2024

Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

Haoyan Sun, Eric (Er) Fang, Beibei Dong [...]

Production and Operations Management

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Research article

First published 1973-1

Trends Affecting the Implementation of Advertising and Promotion

Seymour Banks

Journal of Marketing

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Research article

First published 1987-2

Direct response advertising as an element in the promotional mix

Donald R. Self, Jerry J. Ingram, Robin S. McCullin [...]

Journal of Interactive Marketing

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Research article

First published 1997-5

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

Carl F. Mela, Sunil Gupta, Donald R. Lehmann

Journal of Marketing Research

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