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Research article

First published 2018-10

Multivariate Testing Confirms the Effect of Age–Gender Congruence on Click-Through Rates from Online Social Network Digital Advertisements

Sean F. Higgins, Maurice D. Mulvenna, Raymond B. Bond [...]

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2015-6

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

Eric (ER) Fang, Xiaoling Li, Minxue Huang [...]

Journal of Marketing Research

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Research article

First published 2025-10

Enhancing User Experience: Unveiling the Role of the Quality Score Metrics

Zsolt Katona, Yi Zhu, Lei Zhuang

Production and Operations Management

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Research article

First published 2024-3

Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels

Beibei Dong, Mengzhou Zhuang, Eric (Er) Fang [...]

Journal of Marketing

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Research article

First published 2023-5

The application of advertising logo color design for big data and visual communication technology

Huan Tian

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2014-11

Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns

Sebastian Klapdor, Eva M. Anderl, Florian von Wangenheim [...]

Journal of Interactive Marketing

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Research article

First published 2003-11

Internet advertising: Is anybody watching?

Xavier Drèze, François-Xavier Hussherr

Journal of Interactive Marketing

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Research article

First published 2012-6

A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising

Oliver J. Rutz, Randolph E. Bucklin, Garrett P. Sonnier

Journal of Marketing Research

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Other

First published 2007-3

Implicit Memory Measures for Web Advertising Effectiveness

Chan Yun Yoo

Journalism & Mass Communication Quarterly

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Research article

First published 2014-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Heerde Van, Scott A. Neslin

Journal of Marketing Research

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