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Articles (19)

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1-10 of 19 results for advergaming

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Select article: Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames

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Research article

First published 2022-7

Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames

Yunju Kim, Heejun Lee

Journal of Creative Communications

Select article: Mobile advergames in tourism marketing

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Other

First published 2010-10

Mobile advergames in tourism marketing

Evrim Çeltek

Journal of Vacation Marketing

Select article: The Persuasive Power of Advergames: A Content Analysis Focusing on Persuasive Mechanisms in Advergames

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Research article

First published 2016-11

The Persuasive Power of Advergames: A Content Analysis Focusing on Persuasive Mechanisms in Advergames

Johanna Roettl, Martin Waiguny, Ralf Terlutter

Australasian Marketing Journal

Select article: Brand interactivity and its effects on the outcomes of advergame play

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Research article

First published 2014-12

Brand interactivity and its effects on the outcomes of advergame play

Joonghwa Lee, Hyojung Park, Kevin Wise

New Media & Society

Select article: Effects of Prominence,Involvement,and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames

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Research article

First published 2012-2

Effects of Prominence,Involvement,and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames

Eva A. van Reijmersdal, Esther Rozendaal, Moniek Buijzen

Journal of Interactive Marketing

Select article: Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory,Attitude,and Purchase Intention

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Research article

First published 2021-8

Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory,Attitude,and Purchase Intention

Tathagata Ghosh, S. Sreejesh, Yogesh K. Dwivedi

Journal of Interactive Marketing

Select article: Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses

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Research article

First published 2018-2

Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses

Zhenzhen Zhao, Damien Renard

Journal of Interactive Marketing

Select article: Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India

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Research article

First published 2019-11

Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India

Mitesh Jayswal, Puja Vora

Journal of Creative Communications

Select article: Review: Advergaming and In-Game Advertising: An Approach to the Next Generation of Advertising

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Book review

First published 2009-2

Review: Advergaming and In-Game Advertising: An Approach to the Next Generation of Advertising

Nicholas Carah

Media International Australia

Select article: The Persuasive Effects of Character Presence and Product Type on Responses to Advergames

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Research article

First published 2012-09

The Persuasive Effects of Character Presence and Product Type on Responses to Advergames

Yung Kyun Choi, Jung-Gyo Lee

Cyberpsychology,Behavior,and Social Networking

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