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Articles (145)

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1-10 of 145 results for advance selling

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Select article: Advance Selling by a Newsvendor Retailer

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Research article

First published 2011-01

Advance Selling by a Newsvendor Retailer

Ashutosh Prasad, Kathryn E. Stecke, Xuying Zhao

Production and Operations Management

Select article: Advance Selling in Marketing Channels

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Research article

First published 2023-4

Advance Selling in Marketing Channels

Krista J. Li, Xi Li

Journal of Marketing Research

Select article: Advance Selling to Strategic Consumers: Preorder Contingent Production Strategy with Advance Selling Target

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Research article

First published 2018-07

Advance Selling to Strategic Consumers: Preorder Contingent Production Strategy with Advance Selling Target

Mike Mingcheng Wei, Fuqiang Zhang

Production and Operations Management

Select article: When Does a Retailer's Advance Selling Capability Benefit Manufacturer,Retailer,or Both?

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Research article

First published 2016-06

When Does a Retailer's Advance Selling Capability Benefit Manufacturer,Retailer,or Both?

Xuying Zhao, Zhan Pang, Kathryn E. Stecke

Production and Operations Management

Select article: Advance Selling in the Presence of Speculators and Forward‐Looking Consumers

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Research article

First published 2013-05

Advance Selling in the Presence of Speculators and Forward‐Looking Consumers

Wei Shi Lim, Christoper S. Tang

Production and Operations Management

Select article: The Advanced Course in Professional Selling

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Research article

First published 2014-8

The Advanced Course in Professional Selling

Terry Loe, Scott Inks

Journal of Marketing Education

Select article: Advance-selling strategies under platform competition

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Research article

First published 2025-11

Advance-selling strategies under platform competition

Zhi-jian Zhang, Chao-hao Li, Guang-quan Li [...]

Australian Journal of Management

Select article: An Examination of Construal Effects on Price Perceptions in the Advance Selling of Experience Services

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Research article

First published 2018-5

An Examination of Construal Effects on Price Perceptions in the Advance Selling of Experience Services

Lane T. Wakefield, Kirk L. Wakefield

Journal of Service Research

Select article: Pre‐Orders for New To‐be‐Released Products Considering Consumer Loss Aversion

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Research article

First published 2010-03

Pre‐Orders for New To‐be‐Released Products Considering Consumer Loss Aversion

Xuying Zhao, Kathryn E. Stecke

Production and Operations Management

Select article: Advance Selling for Services

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Research article

First published 2004-4

Advance Selling for Services

Steven M. Shugan, Jinhong Xie

California Management Review

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