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1-3 of 3 results for ad wearout

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Select article: Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits

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Research article

First published 2019-2

Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits

Inyoung Chae, Hernán A. Bruno, Fred M. Feinberg

Journal of Marketing Research

Select article: Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey

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Research article

First published 2023-10

Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey

W. Jason Choi, Kinshuk Jerath, Miklos Sarvary

Journal of Marketing Research

Select article: Advertising Wearout: An Experimental Analysis

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Research article

First published 1976-11

Advertising Wearout: An Experimental Analysis

C. Samuel Craig, Brian Sternthal, Clark Leavitt

Journal of Marketing Research

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