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Articles (2066)

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1-10 of 2066 results for ad context

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Select article: Activating collective agency in disrupted contexts: The social-cognitive context of ad hoc organising in a small and medium-sized enterprise

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Research article

First published 2022-3

Activating collective agency in disrupted contexts: The social-cognitive context of ad hoc organising in a small and medium-sized enterprise

Marcus Ho, Stephen T T Teo

International Small Business Journal: Researching Entrepreneurship

Select article: Does Context Matter? The Role of Fine-Tuned Contextual Augmentation in Online Ad Delivery on Social Media

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Research article

First published 2026-2

Does Context Matter? The Role of Fine-Tuned Contextual Augmentation in Online Ad Delivery on Social Media

Saifullah Jan, Iftikhar Alam, Inayat Khan

Big Data

Select article: Attitude toward the Ad: Its Influence in a Social Marketing Context

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Other

First published 2010-6

Attitude toward the Ad: Its Influence in a Social Marketing Context

June Marchand

Social Marketing Quarterly

Select article: Adolescent Responses to TV Beer ADS and Sports Content/Context: Gender and Ethnic Differences

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Research article

First published 1997-3

Adolescent Responses to TV Beer ADS and Sports Content/Context: Gender and Ethnic Differences

Michael D. Slater, Donna Rouner, Melanie Domenech-Rodriguez [...]

Journalism & Mass Communication Quarterly

Select article: Adults’ ad hoc practices in interviews with children - Ethical considerations in the context of adultness and generational ordering

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Research article

First published 2023-2

Adults’ ad hoc practices in interviews with children - Ethical considerations in the context of adultness and generational ordering

Katrin Velten, Julia Höke

Childhood

Select article: The Content of Political Spot Ads

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Research article

First published 1980-3

The Content of Political Spot Ads

Richard A. Joslyn

Journalism & Mass Communication Quarterly

Select article: Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events: The Role of National Identity Activation and Group Emotion

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Research article

First published 2023-10

Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events: The Role of National Identity Activation and Group Emotion

Jinyoung Jinnie Yoo, Dongwon Choi, Hyejin Bang

Communication & Sport

Select article: Adding Some Context: The Systemic Constraints on Coercion

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Research article

First published 2013-2

Adding Some Context: The Systemic Constraints on Coercion

Jason Rich

Politics

Select article: Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

Open access

Research article

First published 2022-10

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

Sıla Ada, Nadia Abou Nabout, Elea McDonnell Feit

Journal of Marketing Research

Select article: The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions

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Research article

First published 2000-4

The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions

Vicki R. Lane

Journal of Marketing

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