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Research article

First published 2003-04

Factors Influencing Clicking of Banner Ads on the WWW

Chang-Hoan Cho

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2025-2

Consumer Click Responses to Paid Ad Set Strategies of Search Platforms

Ming Cheng, Zhen Zhu

Cornell Hospitality Quarterly

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Other

First published 2009-6

The Effects of Persuasion Knowledge on Click-Through of Keyword Search Ads: Moderating Role of Search Task and Perceived Fairness

Chan Yun Yoo

Journalism & Mass Communication Quarterly

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Research article

First published 2025-1

Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On

Sarah C. Whitley, Anindita Chakravarty, Pengyuan Wang

Journal of Marketing

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Research article

First published 2021-11

A Motivational Cognitive Mechanism Model of Online Social Network Advertising Acceptance: The Role of Pre-purchase and Ongoing Information Seeking Motivations

Imran Anwar Mir

Journal of Creative Communications

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Research article

First published 2012-5

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

Jill Avery, Thomas J. Steenburgh, John Deighton [...]

Journal of Marketing

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Research article

First published 2014-11

Toward an integrated framework for automated development and optimization of online advertising campaigns

Stamatina Thomaidou, Kyriakos Liakopoulos, Michalis Vazirgiannis

Intelligent Data Analysis: An International Journal

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Research article

First published 2017-7

Users on Social Network Sites—Flight from Reality and Its Effects on Acceptance of Social Network Advertising: A Gratification Perspective

Imran Anwar Mir

Journal of Creative Communications

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Research article

First published 2024-4

Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media

Nita Umashankar, Dhruv Grewal, Abhijit Guha [...]

Journal of Marketing Research

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Research article

First published 2026-1

Multichannel Effects of Mobile In-Feed Advertising

Yiyi Li, Mengzhou Zhuang, Eric (Er) Fang

Journal of Marketing

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