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Articles (363)

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1-10 of 363 results for academic marketing community

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Select article: Shouting from the Ivory Tower: A Marketing Approach to Improve Communication of Academic Research to Entrepreneurs

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Research article

First published 2014-3

Shouting from the Ivory Tower: A Marketing Approach to Improve Communication of Academic Research to Entrepreneurs

Paul R. Steffens, Clinton S. Weeks, Per Davidsson [...]

Entrepreneurship Theory and Practice

Select article: Market practices of legitimization

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Research article

First published 2013-6

Market practices of legitimization

Gokcen Coskuner-Balli

Marketing Theory

Select article: Looking Ahead: ANZMAC’s Pivotal Role for Marketing Scholars Downunder

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Research article

First published 2023-8

Looking Ahead: ANZMAC’s Pivotal Role for Marketing Scholars Downunder

Harald J. van Heerde

Australasian Marketing Journal

Select article: Building an Inclusive Academic Community: A Possible Path for Public Policy and Marketing

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Research article

First published 2012-4

Building an Inclusive Academic Community: A Possible Path for Public Policy and Marketing

Ronald Paul Hill

Journal of Public Policy & Marketing

Select article: Addressing a key challenge facing market(ing) research: Re-aligning the academic and practitioner communities

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Editorial

First published 2019-1

Addressing a key challenge facing market(ing) research: Re-aligning the academic and practitioner communities

Peter Mouncey

International Journal of Market Research

Select article: Implementing Locally Tailored Strategies to Promote Redemption of Farmers’ Market Nutrition Program Vouchers Among WIC Participants in Central Pennsylvania

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Research article

First published 2022-11

Implementing Locally Tailored Strategies to Promote Redemption of Farmers’ Market Nutrition Program Vouchers Among WIC Participants in Central Pennsylvania

William A. Calo, Evelyn Marin, Betsy Aumiller [...]

Health Promotion Practice

Select article: Research opportunities in direct marketing

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Research article

First published 1987-2

Research opportunities in direct marketing

Robert C. Blattberg

Journal of Interactive Marketing

Select article: Marketing of academic library services through social networking sites: Implications of electronic word-of-mouth

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Research article

First published 2014-8

Marketing of academic library services through social networking sites: Implications of electronic word-of-mouth

Md. Abul Kalam Siddike, K. Kiran

Education for Information

Select article: Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary : Background,Description,Vision,and Prospects

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Research article

First published 2021-12

Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary : Background,Description,Vision,and Prospects

John F. Gaski

Journal of Macromarketing

Select article: Social Media Marketing of Qualitative Research: Blurring Commerce and Community

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Research article

First published 2019-7

Social Media Marketing of Qualitative Research: Blurring Commerce and Community

Mitchell Allen

Qualitative Inquiry

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