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Articles (11)

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1-10 of 11 results for a priori market segmentation

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Select article: Can Australian Universities Take Measures to Increase the Lecture Attendance of Marketing Students?

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Research article

First published 2009-12

Can Australian Universities Take Measures to Increase the Lecture Attendance of Marketing Students?

Sara Dolnicar, Sebastian Kaiser, Katrina Matus [...]

Journal of Marketing Education

Select article: Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism

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Other

First published 2004-02

Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism

Sara Dolničar

Journal of Travel Research

Select article: Forecasting Housing Prices under Different Market Segmentation Assumptions

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Research article

First published 2009-01

Forecasting Housing Prices under Different Market Segmentation Assumptions

Zhuo Chen, Seong-Hoon Cho, Neelam Poudyal [...]

Urban Studies

Select article: Comparative Assessment of Industrial Classification Systems for Modeling Freight Production and Freight Trip Production

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Research article

First published 2019-3

Comparative Assessment of Industrial Classification Systems for Modeling Freight Production and Freight Trip Production

Agnivesh Pani, Prasanta K. Sahu

Transportation Research Record: Journal of the Transportation Research Board

Select article: Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?

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Research article

First published 1992-11

Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?

Vicki G. Morwitz, David Schmittlein

Journal of Marketing Research

Select article: Marketing Segmentation Through Machine Learning Models

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Research article

First published 2009-02

Marketing Segmentation Through Machine Learning Models

Raquel Florez-Lopez, Juan Manuel Ramon-Jeronimo

Social Science Computer Review

Select article: Benefit segmentation of potential wellbeing tourists

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Other

First published 2011-10

Benefit segmentation of potential wellbeing tourists

Juho Pesonen, Tommi Laukkanen, Raija Komppula

Journal of Vacation Marketing

Select article: An Integrated Approach toward the Spatial Modeling of Perceived Customer Value

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Research article

First published 1998-5

An Integrated Approach toward the Spatial Modeling of Perceived Customer Value

Indrajit Sinha, Wayne S. DeSarbo

Journal of Marketing Research

Select article: Strategic Motive for Introducing Internet Channels in a Supply Chain

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Research article

First published 2014-01

Strategic Motive for Introducing Internet Channels in a Supply Chain

Lu Hsiao, Ying‐Ju Chen

Production and Operations Management

Select article: A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning

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Research article

First published 2020-2

A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning

Paul F. Burke, Christine Eckert, Srishti Sethi

Journal of Marketing Research

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