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Articles (253)

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1-10 of 253 results for Word-of-mouth communications

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Select article: The Effects of Cultural Values in Word-of-Mouth Communication

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Research article

First published 2009-9

The Effects of Cultural Values in Word-of-Mouth Communication

Desmond Lam, Alvin Lee, Richard Mizerski

Journal of International Marketing

Select article: Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

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Research article

First published 2010-3

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Robert V. Kozinets, Kristine De Valck, Andrea C. Wojnicki [...]

Journal of Marketing

Select article: Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

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Research article

First published 2006-02

Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

Simone Cheng, Terry Lam, Cathy H. C. Hsu

Journal of Hospitality & Tourism Research

Select article: Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication

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Research article

First published 2014-8

Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication

Chung Hun Lee, David A. Cranage

Journal of Hospitality & Tourism Research

Select article: The Impact of Process Recovery Communication on Customer Satisfaction,Repurchase Intentions,and Word-of-Mouth Intentions

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Research article

First published 2012-8

The Impact of Process Recovery Communication on Customer Satisfaction,Repurchase Intentions,and Word-of-Mouth Intentions

Yves Van Vaerenbergh, Bart Larivière, Iris Vermeir

Journal of Service Research

Select article: Word-of-Mouth Communication in the Industrial Adoption Process

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Research article

First published 1971-5

Word-of-Mouth Communication in the Industrial Adoption Process

John A. Martilla

Journal of Marketing Research

Select article: The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents

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Research article

First published 2001-08

The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents

L. Jean Harrison-Walker

Journal of Service Research

Select article: Measuring the value of electronic word of mouth and its impact in consumer communities

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Research article

First published 2007-5

Measuring the value of electronic word of mouth and its impact in consumer communities

Paul Dwyer

Journal of Interactive Marketing

Select article: Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

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Research article

First published 2019-11

Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

Torgeir Aleti, Jason I. Pallant, Annamaria Tuan [...]

Journal of Interactive Marketing

Select article: Word of mouth communication within online communities: Conceptualizing the online social network

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Research article

First published 2007-8

Word of mouth communication within online communities: Conceptualizing the online social network

Jo Brown, Amanda J. Broderick, Nick Lee

Journal of Interactive Marketing

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