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Articles (154)

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1-10 of 154 results for Word-of-mouth (WOM)

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Select article: Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Retricted access

Research article

First published 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

Select article: The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)

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Research article

First published 2015-11

The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)

Eunjin Kwon, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Producing Word of Mouth – a Matter of Self-Confidence? Investigating a Dual Effect of Consumer Self-Confidence on WOM

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Research article

First published 2017-2

Producing Word of Mouth – a Matter of Self-Confidence? Investigating a Dual Effect of Consumer Self-Confidence on WOM

Anders Hauge Wien, Svein Ottar Olsen

Australasian Marketing Journal

Select article: Market Share is Correlated with Word-of-Mouth Volume

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Research article

First published 2010-8

Market Share is Correlated with Word-of-Mouth Volume

Mark D. Uncles, Robert East, Wendy Lomax

Australasian Marketing Journal

Select article: Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

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Research article

First published 2017-11

Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

Ruppal Walia Sharma, Deepti Srivastava

Journal of Creative Communications

Select article: 1-to-1 personalized consumer-product marketing in real-life environment with critical word-of-mouth (WOM) impacts

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Research article

First published 2009-8

1-to-1 personalized consumer-product marketing in real-life environment with critical word-of-mouth (WOM) impacts

Dmitri V. Kuznetsov

Model Assisted Statistics and Applications

Select article: Adventure tourists' electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience,grandiose narcissism,and self-presentation

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Research article

First published 2022-7

Adventure tourists' electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience,grandiose narcissism,and self-presentation

Md. Kamrul Hasan, Nayeema Maswood Neela

Tourism and Hospitality Research

Select article: The Decay of Positive and Negative Word of Mouth after Product Experience

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Research article

First published 2014-11

The Decay of Positive and Negative Word of Mouth after Product Experience

Robert East, Mark D. Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

Select article: Talking about Durables

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Research article

First published 2016-11

Talking about Durables

Wendy Lomax, Robert East

Australasian Marketing Journal

Select article: Strong Ties versus Weak Ties in Word-of-Mouth Marketing

Open access

Research article

First published 2019-10

Strong Ties versus Weak Ties in Word-of-Mouth Marketing

Hai-hua Hu, Le Wang, Lining Jiang [...]

BRQ Business Research Quarterly

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