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Research article

First published 2025

Perceived benefits and tourist willingness to pay more in national forest parks: The moderating roles of ecocentrism,collectivism,and power distance

Bin Zhou, Yuxin Wang, Songshan (Sam) Huang [...]

Journal of Vacation Marketing

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Research article

First published 2023-3

To Partner with Human or Robot? Designing Service Coproduction Processes for Willingness to Pay More

Laurie Wu, Alei Fan, Zeya He [...]

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2024-7

Are Fluent Anchors More Effective? Field Experiment on Anchoring,Anchor Fluency,and Willingness to Pay

Tereza Simkova, Michal Durinik, Jakub Prochazka

Sage Open

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Research article

First published 2020-11

The More the Merrier? Understanding How Travel Frequency Shapes Willingness to Pay

Marta Nieto-García, Pablo A. Muñoz-Gallego, Óscar Gonzalez-Benito

Cornell Hospitality Quarterly

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Research article

First published 2017-3

Are Consumers Willing to Pay more for Green Practices at Restaurants?

Young Namkung, Soocheong (Shawn) Jang

Journal of Hospitality & Tourism Research

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Research article

First published 2012-12

Consumers' Willingness to Pay More for Shrimps in Suburban Mumbai

Shyam S. Salim

Agricultural Economics Research Review

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Research article

First published 2005-4

Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay

Christian Homburg, Nicole Koschate, Wayne D. Hoyer

Journal of Marketing

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Research article

First published 2025-2

Do Envy and Consumer-Generated Content Boost Travel Motivations?

Bekir Bora Dedeoglu, Nazan Colmekcioglu, Fevzi Okumus

Journal of Travel Research

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Research article

First published 2012-3

Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

Nicole Koschate-Fischer, Adamantios Diamantopoulos, Katharina Oldenkotte

Journal of International Marketing

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Research article

First published 2025-8

Effectiveness of Message Framing in Changing Restaurant Diners’ Plant-Based Meat Consumption

Pearl M. C. Lin, Ada Lo, Wai Ching Wilson Au [...]

Journal of Hospitality & Tourism Research

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