Sage Journals: Discover world-class research

Retricted access

Research article

First published 2018-8

The Determinants of Green Packaging that Influence Buyers’ Willingness to Pay a Price Premium

Gaganpreet Singh, Neeraj Pandey

Australasian Marketing Journal

Retricted access

Research article

First published 2015-9

Differentiating Subjective and Objective Attributes of Experience Products to Estimate Willingness to Pay Price Premium

Atanu Adhikari

Journal of Travel Research

Retricted access

Research article

First published 2016-2

The Influence of Materialism on Ecotourism Attitudes and Behaviors

Allan Cheng Chieh Lu, Dogan Gursoy, Giacomo Del Chiappa

Journal of Travel Research

Retricted access

Research article

First published 2024-5

Paying a Premium for Green-Label Hotels: The Role of the Mismatched Hotel-OTA Involvement

Chunhao (Victor) Wei, Lan Lu, Han Chen [...]

Journal of Hospitality & Tourism Research

Retricted access

Review article

First published 2020-9

Farmers’ adoption of agricultural innovations: A systematic review on willingness to pay studies

Solomon Olum, Xavier Gellynck, Joel Juvinal [...]

Outlook on Agriculture

Retricted access

Research article

First published 2022-9

Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity

Milad Farzin, Marzie Sadeghi, Majid Fattahi [...]

Business Perspectives and Research

Open access

Brief report

First published 2017-4

Public Views of Health Insurance in Japan during the ERA of Attaining Universal Health Coverage: A Secondary Analysis of an Opinion Poll on Health Insurance in 1967

Ikuma Nozaki, Koji Wada, Osamu Utsunomiya

Journal of Public Health Research

Retricted access

Research article

First published 2018-6

Willingness to pay a high-premium for fresh organic produce: an econometric analysis

Ramu Govindasamy, Surendran Arumugam, Isaac Vellangany [...]

Agricultural Economics Research Review

Retricted access

Research article

First published 2024-10

Antecedents and consequences of behavioural intention to use virtual reality in tourism: Evidence from Gen-Y and Gen-Z consumers in Egypt

Zakaria Elkhwesky, Abuelhassan Elshazly Abuelhassan, Esraa Fayez Youssif Elkhwesky [...]

Tourism and Hospitality Research

Retricted access

Research article

First published 2023

I am Addicted to You My Love: Exploring the Crucial Significance of Brand Addiction

Vivek Pani Gumparthi, Deepti Jog, Preeti Sharma

Vision: The Journal of Business Perspective

Search results