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Articles (292)

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1-10 of 292 results for Web advertisements

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Select article: Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit

Retricted access

Research article

First published 2022-1

Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit

Inwon Kang, Xue He, Ilhwan Ma

International Journal of Market Research

Select article: Valuating Words: Semantic Practices in Web Search Advertising

Open access

Research article

First published 2023-7

Valuating Words: Semantic Practices in Web Search Advertising

Anna Jobin

Social Media + Society

Select article: ‘Go Away,Mute English!’ Selling English in Web Advertising

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Research article

First published 2015-11

‘Go Away,Mute English!’ Selling English in Web Advertising

Jamie Shinhee Lee

Journal of Creative Communications

Select article: Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

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Research article

First published 2014-1

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

Jan H. Schumann, Florian von Wangenheim, Nicole Groene

Journal of Marketing

Select article: Orienting Response and Memory for Web Advertisements:

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Research article

First published 2004-10

Orienting Response and Memory for Web Advertisements:

Fangfang Diao, S. Shyam Sundar

Communication Research

Select article: From Web 2.0 to Web 3.0: Implications for Advertising Courses

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Research article

First published 2011-5

From Web 2.0 to Web 3.0: Implications for Advertising Courses

Carol Scovotti, Susan K. Jones

Journal of Advertising Education

Select article: Implicit Memory Measures for Web Advertising Effectiveness

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Other

First published 2007-3

Implicit Memory Measures for Web Advertising Effectiveness

Chan Yun Yoo

Journalism & Mass Communication Quarterly

Select article: The World Wide Web: Exploring a New Advertising Environment

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Research article

First published 1999-06

The World Wide Web: Exploring a New Advertising Environment

Carolynn R. Johnson, Ian Neath

Cyberpsychology,Behavior,and Social Networking

Select article: The World Wide Web: Exploring a New Advertising Environment

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Research article

First published 1999-06

The World Wide Web: Exploring a New Advertising Environment

Carolynn R. Johnson, Ian Neath

Cyberpsychology,Behavior,and Social Networking

Select article: Introducing introductory advertising students to the World Wide Web

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Research article

First published 1996-5

Introducing introductory advertising students to the World Wide Web

Beth E. Barnes

Journal of Advertising Education

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