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1-4 of 4 results for Wallet Allocation Rule

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Select article: Relative Value and Customer Choice in Loan Decisions: An Application of the Wallet Allocation Rule

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Research article

First published 2016-5

Relative Value and Customer Choice in Loan Decisions: An Application of the Wallet Allocation Rule

Lerzan Aksoy, Timothy L. Keiningham, Alexander Buoye [...]

Journal of Creating Value

Select article: WAR: What Else Is It Good For? A Comparison of Maximum Difference Scaling,Adaptive Choice-based Conjoint,Constant Sum Scaling and Wallet Allocation Rule Utilities

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Research article

First published 2018-5

WAR: What Else Is It Good For? A Comparison of Maximum Difference Scaling,Adaptive Choice-based Conjoint,Constant Sum Scaling and Wallet Allocation Rule Utilities

Alexander Buoye, Luke Williams, Jay Weiner

Journal of Creating Value

Select article: The dawn of traditional CX metrics? Examining satisfaction,EXQ,and WAR

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First published 2020-11

The dawn of traditional CX metrics? Examining satisfaction,EXQ,and WAR

Gustavo Imhof, Phil Klaus

International Journal of Market Research

Select article: Operationalizing Relative Customer Value

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Research article

First published 2017-11

Operationalizing Relative Customer Value

Timothy Keiningham, Lerzan Aksoy, Fabienne Cadet

Journal of Creating Value

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