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1-2 of 2 results for Virtual cultural ambassadors

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Select article: Whether authenticity matters for virtual cultural ambassadors: Understanding the effect of perceived authenticity on residents’ tourism support

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Research article

First published 2026

Whether authenticity matters for virtual cultural ambassadors: Understanding the effect of perceived authenticity on residents’ tourism support

Boyue Cheng, Wei Han, Chenyang Hu

Journal of Vacation Marketing

Select article: How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling

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First published 2024-9

How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling

Lijun Luo, Wonkyung Kim

Global Media and China

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