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1-7 of 7 results for Viral video advertising

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Research article

First published 2019-11

Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos

Keith A. Quesenberry, Michael K. Coolsen

Journal of Interactive Marketing

Retricted access

Research article

First published 2013-2

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

Jinsong Huang, Song Su, Liuning Zhou [...]

Journal of Interactive Marketing

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Research article

First published 2016-11

Brands,Friends,& Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes

Jameson L. Hayes, Karen Whitehill King, Artemio Ramirez

Journal of Interactive Marketing

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Research article

First published 2016-8

Effects of Likeability Dynamics on Consumers’ Intention to Share Online Video Advertisements

Edlira Shehu, Tammo H.A. Bijmolt, Michel Clement

Journal of Interactive Marketing

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Research article

First published 2020-11

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media

Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2011-8

Placing a Hand in the Fire

Nathaniel J. Payne, Colin Campbell, Anjali S. Bal [...]

Journal of Marketing Education

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Research article

First published 2012-4

What Makes Online Content Viral?

Jonah Berger, Katherine L. Milkman

Journal of Marketing Research