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Research article

First published 2019-8

Propagators,Creativity,and Informativeness: What Helps Ads Go Viral

Sarit Moldovan, Yael Steinhart, Donald R. Lehmann

Journal of Interactive Marketing

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Research article

First published 2016-11

Brands,Friends,& Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes

Jameson L. Hayes, Karen Whitehill King, Artemio Ramirez

Journal of Interactive Marketing

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Research article

First published 2020-11

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media

Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima [...]

Journal of Interactive Marketing

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Research article

First published 2015-04

Sequencing and Phylogenetic Analysis of Near Full-Length HIV-1 Subtypes A,B,G and Unique Recombinant AC and AD Viral Strains Identified in South Africa

Eduan Wilkinson, Vera Holzmayer, Graeme B. Jacobs [...]

AIDS Research and Human Retroviruses

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Research article

First published 2013-2

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

Jinsong Huang, Song Su, Liuning Zhou [...]

Journal of Interactive Marketing

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Research article

First published 2019-7

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information,Emotion,and Brand Prominence

Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai [...]

Journal of Marketing

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Research article

First published 2012-02

In Vitro Primary Cell Culture as a Physiologically Relevant Method for Preclinical Testing of Human Oncolytic Adenovirus

R.E. Adamson, A.A. Frazier, H. Evans [...]

Human Gene Therapy

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Research article

First published 2022-02-01

Integrated Bioinformatics Analysis Identifies Hub Genes Associated with Viral Infection and Alzheimer’s Disease

Xiaoru Sun, Hui Zhang, Dongdong Yao [...]

Journal of Alzheimer’s Disease

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Research article

First published 2004-09

Adenoviral Vectors for Gene Replacement Therapy

Huibi Cao, David R. Koehler, Jim Hu

Viral Immunology

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Research article

First published 2004-01

Acute Toxicity After High-Dose Systemic Injection of Helper-Dependent Adenoviral Vectors into Nonhuman Primates

Nicola Brunetti-Pierri, Donna J. Palmer, Arthur L. Beaudet [...]

Human Gene Therapy

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