You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (76)

Journals (0)

1-10 of 76 results for Viral Campaign

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Open access

Research article

First published 2025-4

The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Prakash Singh, Lokesh Arora, Vimal Bhatt [...]

Sage Open

Select article: Journalism’s digital disconnect: The growth of campaign content and entertainment gatekeepers in viral political information

Retricted access

Research article

First published 2012-11

Journalism’s digital disconnect: The growth of campaign content and entertainment gatekeepers in viral political information

Muzammil M Hussain

Journalism

Select article: Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

Retricted access

Research article

First published 2015-11

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

Oliver Francis Koch, Alexander Benlian

Journal of Interactive Marketing

Select article: Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

Retricted access

Research article

First published 2014-2

Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

Christian Pescher, Philipp Reichhart, Martin Spann

Journal of Interactive Marketing

Select article: Test Strategies in Bovine Viral Diarrhea Virus Control and Eradication Campaigns in Europe

Free access

Other

First published 2006-9

Test Strategies in Bovine Viral Diarrhea Virus Control and Eradication Campaigns in Europe

H. Houe, A. Lindberg, V. Moennig

Journal of Veterinary Diagnostic Investigation

Select article: Post Shared,Vote Shared: Investigating the Link Between Facebook Performance and Electoral Success During the Hungarian General Election Campaign of 2014

Retricted access

Research article

First published 2018-6

Post Shared,Vote Shared: Investigating the Link Between Facebook Performance and Electoral Success During the Hungarian General Election Campaign of 2014

Marton Bene

Journalism & Mass Communication Quarterly

Select article: Not All Fun and Games: Viral Marketing for Utilitarian Products

Retricted access

Research article

First published 2014-1

Not All Fun and Games: Viral Marketing for Utilitarian Products

Christian Schulze, Lisa Schöler, Bernd Skiera

Journal of Marketing

Select article: Profanity in viral tourism marketing: A conceptual model of destination image reinforcement

Retricted access

Research article

First published 2022-1

Profanity in viral tourism marketing: A conceptual model of destination image reinforcement

Ida Kristine Fjelldal, Anna Kralj, Brent Moyle

Journal of Vacation Marketing

Select article: Seeding Strategies for Viral Marketing: An Empirical Comparison

Retricted access

Research article

First published 2011-11

Seeding Strategies for Viral Marketing: An Empirical Comparison

Oliver Hinz, Bernd Skiera, Christian Barrot [...]

Journal of Marketing

Select article: Bruised,battered,bleeding: the dangers of mobilising abused goddesses for ‘women’s empowerment’

Retricted access

Research article

First published 2021-1

Bruised,battered,bleeding: the dangers of mobilising abused goddesses for ‘women’s empowerment’

Ayesha Vemuri

Feminist Theory

1
2
3
•••
8
10 / page

Article type

Publication date

Subjects

Access