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1-7 of 7 results for Vertical product line extension

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Research article

First published 2009-6

Vertical Product Line Extension Strategies: An Evaluation of Brand Halo Effect according to Range Level

Éric Tafani, Géraldine Michel, Emmanuelle Rosa

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2010-2

The Impact of Product Line Extensions and Consumer Goalson the Formation of Price Image

Ryan Hamilton, Alexander Chernev

Journal of Marketing Research

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Research article

First published 2016-06

Product Line Extensions and Technology Licensing with a Strategic Supplier

Liwen Chen, Stephen M. Gilbert, Yusen Xia

Production and Operations Management

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Research article

First published 2019-6

Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles

Helena F. Allman, Kelly Hewett, Mandeep Kaur

Journal of International Marketing

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Review article

First published 2021-6

Assembly line balance research methods,literature and development review

Yu-ling Jiao, Han-qi Jin, Xiao-cui Xing [...]

Concurrent Engineering

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Research article

First published 2016-6

Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

Helena F. Allman, Anton P. Fenik, Kelly Hewett [...]

Journal of International Marketing

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Research article

First published 2021-12

Modelling multiple outcomes in repeated measures studies: Comparing aesthetic eyelid surgery techniques

Wagner H. Bonat, Ricardo R. Petterle, Priscilla Balbinot [...]

Statistical Modelling