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Research article

First published 2014-9

Value propositions

Pennie Frow, Janet R. McColl-Kennedy, Toni Hilton [...]

Marketing Theory

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Research article

First published 2014-12

Managing the politics of value propositions

Hervé Corvellec, Johan Hultman

Marketing Theory

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Research article

First published 2014-5

Contextualizing Value Propositions: Examining how Consumers Experience Value Propositions in Their Practices

Heli Holttinen

Australasian Marketing Journal

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Research article

First published 2019-3

Value proposition as a framework for value cocreation in crowdfunding ecosystems

María José Quero, Rafael Ventura

Marketing Theory

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Research article

First published 2023-3

On Leadership: A value proposition for a new era

Joshua P. Starr

Phi Delta Kappan

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Research article

First published 2017-8

Value Propositions for Disruptive Technologies: Reconfiguration Tactics in the Case of Electric Vehicles

René Bohnsack, Jonatan Pinkse

California Management Review

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Research article

First published 2018-8

New-Technology Startups Seeking Pilot Customers: Crafting a Pair of Value Propositions

Marc Wouters, James C. Anderson, Markus Kirchberger

California Management Review

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Research article

First published 2018-10

Articulating Problems and Markets: A Translation Analysis of Entrepreneurs’ Emergent Value Propositions

Clay Spinuzzi, David Altounian, Gregory Pogue [...]

Written Communication

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Research article

First published 2017-12

Impact of Value Proposition of Digital Marketing Communication on Car Buyers’ Attitude

Rekha, Aparna Mishra, Ajay Kr. Chauhan

Paradigm: A Management Research Journal

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Research article

First published 2020-6

Commercializing Sustainable Technologies by Developing Attractive Value Propositions: The Case of Photovoltaic Panels

Anne-Lorène Vernay, Melanie Sohns, Joachim Schleich [...]

Organization & Environment

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