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Research article

First published 2016-9

The Transformative Consumer Research Movement

Brennan Davis, Julie L. Ozanne, Ronald Paul Hill

Journal of Public Policy & Marketing

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Other

First published 2010-12

Incorporating Transformative Consumer Research Into the Consumer Behavior Course Experience

Ed Petkus

Journal of Marketing Education

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Research article

First published 2008-04

Doctoral Education and Transformative Consumer Research

Carlo Mari

Journal of Marketing Education

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Research article

First published 2016-9

Gender Justice and the Market: A Transformative Consumer Research Perspective

Wendy Hein, Laurel Steinfield, Nacima Ourahmoune [...]

Journal of Public Policy & Marketing

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Research article

First published 2015-6

Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

Bernardo Figueiredo, Jessica Chelekis, Benet DeBerry-Spence [...]

Journal of Macromarketing

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Research article

First published 2013-4

Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society

James E. Burroughs, Lan Nguyen Chaplin, Mario Pandelaere [...]

Journal of Public Policy & Marketing

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Book review

First published 2012-11

Book Review: Transformative Consumer Research

Justin Gutmann

International Journal of Market Research

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Research article

First published 2022-12

The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being

Courtney Nations Azzari, Charlene A. Dadzie, Stacey Menzel Baker

Journal of Macromarketing

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Review article

First published 2015-6

Bien-être and well-being in consumer research: A comparative analysis

Hélène Gorge, Nil Özçağlar-Toulouse, Stéphanie Toussaint

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2022-12

Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being

Sukhyun Kim, Kiwan Park, L. J. Shrum

Journal of Macromarketing

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