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Retricted access

Research article

First published 2003-10

Using American Trade Shows to Access the US Market

Inder P. Khera

Foreign Trade Review

Retricted access

Research article

First published 2018-8

A Three-Component Framework for Trade Show Performance Evaluation

Yeqiang Lin, Jeff Jiang, Deborah Kerstetter

Journal of Hospitality & Tourism Research

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Case report

First published 2016-6

Using Social Media to Support Trade Shows: Developing the Capabilities

Paul Lapoule, James Rowell

South Asian Journal of Business and Management Cases

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Research article

First published 2015-4

Research Note: Relationship versus Transactional Marketing in Travel and Tourism Trade Shows

Ainhoa Rodriguez Oromendía, María Dolores Reina Paz, Ramón Rufín

Tourism Economics

Retricted access

Research article

First published 1996-08

Trade-Show Management

Ali A. Poorani

Cornell Hospitality Quarterly

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Research article

First published 1998-06

Antitrust Regulations and Trade Shows—

Je'Anna Abbott, Joseph Lanza

Cornell Hospitality Quarterly

Retricted access

Research article

First published 1981-10

The Trade Show in Marketing Education

Hale N. Tongren, James P. Thompson

Journal of Marketing Education

Retricted access

Research article

First published 1995-7

Do Trade Shows Pay Off?

Srinath Gopalakrishna, Gary L. Lilien, Jerome D. Williams [...]

Journal of Marketing

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Research article

First published 2011-11

Trade Shows and the Creation of Market and Industry

Patrik Aspers, Asaf Darr

The Sociological Review

Retricted access

Research article

First published 1987-7

Assessing Trade Show Functions and Performance: An Exploratory Study

Roger A. Kerin, William L. Cron

Journal of Marketing

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