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Articles (6)

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1-6 of 6 results for Theory of Consumption Value (TCV)

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Select article: Generative Adversarial Networks in Fashion Retailing and Customer Purchase Intention: An Extension of Theory of Consumption Value

Retricted access

Research article

First published 2024

Generative Adversarial Networks in Fashion Retailing and Customer Purchase Intention: An Extension of Theory of Consumption Value

Priyo Das, Surjyasikha Das

Vision: The Journal of Business Perspective

Select article: Impact of artificial intelligence-enabled service quality on user consumption value and continuous intention to use mobile fitness applications: Evidence from China

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Research article

First published 2025-9

Impact of artificial intelligence-enabled service quality on user consumption value and continuous intention to use mobile fitness applications: Evidence from China

Jung-Chieh Lee, Zitong Gao, Liangnan Xiong

Information Development

Select article: An Empirical Analysis of Online Gamers' Perceptions of Game Items: Modified Theory of Consumption Values Approach

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Research article

First published 2011-07

An Empirical Analysis of Online Gamers' Perceptions of Game Items: Modified Theory of Consumption Values Approach

Bong-Won Park, Kun Chang Lee

Cyberpsychology,Behavior,and Social Networking

Select article: “Celebrity Avatar” Feasting on In-Game Items: A Gamers’ Play Arena

Open access

Research article

First published 2021-4

“Celebrity Avatar” Feasting on In-Game Items: A Gamers’ Play Arena

Xuhui Wang, Asad Hassan Butt, Qilin Zhang [...]

Sage Open

Select article: Reflections on Green Purchase Behaviour in the Era of COVID-19: A Conceptual Framework

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Research article

First published 2025-11

Reflections on Green Purchase Behaviour in the Era of COVID-19: A Conceptual Framework

Ajimon George, Amal S. Nair

Vision: The Journal of Business Perspective

Select article: Drivers of Middle-Class Consumers’ Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application

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Research article

First published 2021-6

Drivers of Middle-Class Consumers’ Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application

Nombulelo Dilotsotlhe, Helen Inseng Duh

Social Marketing Quarterly

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