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1-10 of 6465 results for Technology marketing

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Select article: Guest Editorial: Technologies and Relationship Marketing

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Editorial

First published 2021-5

Guest Editorial: Technologies and Relationship Marketing

Park Thaichon, Geoff Soutar, Scott Weaven

Australasian Marketing Journal

Select article: Market-Driven Technological Innovation Through Acquisitions

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Research article

First published 2016-11

Market-Driven Technological Innovation Through Acquisitions

Jongkuk Lee, Minyoung Kim

Journal of Management

Select article: Resource partitioning and strategies in markets for technology

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Research article

First published 2020-5

Resource partitioning and strategies in markets for technology

Andrea Fosfuri, Marco S Giarratana, Szabolcs Szilard Sebrek

Strategic Organization

Select article: Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies

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Research article

First published 2019-3

Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies

Sven Molner, Jaideep C. Prabhu, Manjit S. Yadav

Journal of Marketing

Select article: High Technology Marketing: Conceptualization and Case Study

Free access

Research article

First published 2006-4

High Technology Marketing: Conceptualization and Case Study

Naveen Yadav, Sanjeev Swami, Prosanto Pal

Vikalpa: The Journal for Decision Makers

Select article: Interplay Between Technology and Market Resources and Its Impact on Post-Acquisition Technological Inventions

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Research article

First published 2025

Interplay Between Technology and Market Resources and Its Impact on Post-Acquisition Technological Inventions

Jongkuk Lee, Namwoon Kim, Long Su

Australasian Marketing Journal

Select article: Heritage marketing: The role of information technology

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Other

First published 1997-7

Heritage marketing: The role of information technology

Marion M. Bennett

Journal of Vacation Marketing

Select article: The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research

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Research article

First published 2020-1

The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research

Robert Cluley, William Green, Richard Owen

International Journal of Market Research

Select article: Intermediary Services in the Markets for Technology: Organizational Antecedents and Performance Consequences

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Research article

First published 2008-07

Intermediary Services in the Markets for Technology: Organizational Antecedents and Performance Consequences

Ulrich Lichtenthaler, Holger Ernst

Organization Studies

Select article: Technological,Content,and Market Convergence in the Games Industry

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Research article

First published 2008-04

Technological,Content,and Market Convergence in the Games Industry

Barry Ip

Games and Culture

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