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Research article

First published 2021-12

Impact of Susceptibility of Interpersonal Influence,and Vanity Aspects on Luxury Brand Consumption

Adit Jha

Jindal Management Journal

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Research article

First published 2013-5

Persuasibility and the Self – Investigating Heterogeneity among Consumers

Monika Koller, Arne Floh, Alexander Zauner [...]

Australasian Marketing Journal

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Research article

First published 2025-6

Strong social ties and team familiarity: Toward a new understanding of purchase behavior among MOBA players

Helene Yildiz, Alan Reiter, Komivi Afawubo

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2017-4

The Wisdom of Some: Do We Always Need High Consensus to Shape Consumer Behavior?

Michael R. Sciandra, Cait Lamberton, Rebecca Walker Reczek

Journal of Public Policy & Marketing

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Research article

First published 2015-8

Save Like the Joneses

Karen Page Winterich, Gergana Y. Nenkov

Journal of Service Research

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Research article

First published 2011-8

Interpersonal Goals and Susceptibility to Peer Influence: Risk Factors for Intentions to Initiate Substance Use During Early Adolescence

Elisa M. Trucco, Craig R. Colder, Julie C. Bowker [...]

The Journal of Early Adolescence

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Research article

First published 1997-12

Self-Monitoring and Image Appeals in Advertising

Beverly A. Browne, Dennis O. Kaldenberg

Psychological Reports

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Research article

First published 1998-12

Susceptibility of Consumers to Normative and Informational Influences in Selecting Colors for Apparel

Nancy J. Miller

Perceptual and Motor Skills

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Research article

First published 2013-8

Consumer Hypnotic-Like Suggestibility: Possible Mechanism in Compulsive Purchasing

M. Irene Prete, Gianluigi Guido, Marco Pichierri

Psychological Reports

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Research article

First published 2022-3

Adolescent Sleep Problems and Susceptibility to Peer Influence

Daniel C. Semenza, Dylan B. Jackson, Alexander Testa [...]

Youth & Society

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