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1-4 of 4 results for Strong Parent Brand Association

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Select article: Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context

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Research article

First published 2009-4

Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context

Dhananjay Bapat, J. S. Panwar

Vision: The Journal of Business Perspective

Select article: Conceptualisation and Modelling of the Process behind Brand Association Transfer

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Research article

First published 2011-7

Conceptualisation and Modelling of the Process behind Brand Association Transfer

Jean Boisvert

International Journal of Market Research

Select article: Brand Extensions for India Post into Banking: An Empirical Study

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Research article

First published 2012-7

Brand Extensions for India Post into Banking: An Empirical Study

Dr. Dhananjay Bapat

Paradigm: A Management Research Journal

Select article: Smoking Among Young Urban Malaysian Women and its Risk Factors

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Research article

First published 2008-07

Smoking Among Young Urban Malaysian Women and its Risk Factors

Rosliza A. Manaf, Khadijah Shamsuddin

Asia Pacific Journal of Public Health

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