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Articles (29)

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1-10 of 29 results for Store brand perception

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Select article: Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

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Research article

First published 1994-10

Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

Paul S. Richardson, Alan S. Dick, Arun K. Jain

Journal of Marketing

Select article: Store and Brand Type Influences on the Perception of Apparel Quality: A Congruity Theory Approach

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Research article

First published 1990-09

Store and Brand Type Influences on the Perception of Apparel Quality: A Congruity Theory Approach

Michelle A. Morganosky

Clothing and Textiles Research Journal

Select article: The Effect of Brand Perceptions on Repurchase When Using the E-commerce Website for Shopping

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Research article

First published 2021-6

The Effect of Brand Perceptions on Repurchase When Using the E-commerce Website for Shopping

Abbas N. Albarq

Jindal Management Journal

Select article: Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences,Perceptions,and Risk

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Research article

First published 2004-2

Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences,Perceptions,and Risk

Tülin Erdem, Ying Zhao, Ana Valenzuela

Journal of Marketing Research

Select article: The Influence of Price,Store Name,and Brand Name on Perception of Product Quality

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Research article

First published 1976-09

The Influence of Price,Store Name,and Brand Name on Perception of Product Quality

Barry Render, Thomas S. O'Connor

Journal of the Academy of Marketing Science

Select article: The Effect of Price,Brand Name,and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

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Research article

First published 1989-8

The Effect of Price,Brand Name,and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe

Journal of Marketing Research

Select article: Effects of Price,Brand,and Store Information on Buyers’ Product Evaluations

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Research article

First published 1991-8

Effects of Price,Brand,and Store Information on Buyers’ Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal

Journal of Marketing Research

Select article: Consumer “Confusion” of Origin and Brand Similarity Perceptions

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Research article

First published 1986

Consumer “Confusion” of Origin and Brand Similarity Perceptions

Barbara Loken, Ivan Ross, Ronald L. Hinkle

Journal of Public Policy & Marketing

Select article: New (Sound)Waves in Sport Marketing: Do Semantic Differences in Analogous Music Impact Shopping Behaviors of Sport Consumers?

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Research article

First published 2014-6

New (Sound)Waves in Sport Marketing: Do Semantic Differences in Analogous Music Impact Shopping Behaviors of Sport Consumers?

Khalid Ballouli, Gregg Bennett

Sport Marketing Quarterly

Select article: The Effect of Store Image on Consumers' Perceptions of Designer and Private Label Clothing

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Research article

First published 1989-03

The Effect of Store Image on Consumers' Perceptions of Designer and Private Label Clothing

Dawna F. Baugh, Leslie L. Davis

Clothing and Textiles Research Journal

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