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Retricted access

Research article

First published 2009-7

Segmenting Stakeholders in Terms of Corporate Responsibility: Implications for Reputation Management

Carola Hillenbrand, Kevin Money

Australasian Marketing Journal

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Other

First published 2008-12

Breaking down the Stakeholder Environment: Explicating Approaches to the Segmentation of Publics for Public Relations Research

Jeong-Nam Kim, Lan Ni, Bey-Ling Sha

Journalism & Mass Communication Quarterly

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Research article

First published 2010-5

Destination Segmentation: A Recommended Two-Step Approach

Aaron Tkaczynski, Sharyn Rundle-Thiele, Narelle Beaumont

Journal of Travel Research

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Research article

First published 2011-7

Market segmentation and the impact of online media

Alan Shaw

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open access

Research article

First published 2025

Segmentation in Action: A Classroom Game for Event Design and Policy Alignment

Annamarie D. Sisson

Journal of Hospitality & Tourism Cases: An International Case Journal

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Research article

First published 2006-10

Networked Healthcare: A Practical Guide to Understanding Influence Networks in the Health-Care Industry

Meike Meyer, Ines Müller

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2019-7

Identifying whale-watching tourist differences to maximize return on investment

Aaron Tkaczynski, Sharyn Rundle-Thiele

Journal of Vacation Marketing

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Research article

First published 2013-9

Towards More Energy Efficient Domestic Appliances? Measuring the Perception of Households on Smart Appliances

Jeroen Stragier, Laurence Hauttekeete, Lieven De Marez [...]

Energy & Environment

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Research article

First published 2023-4

Bandhan Bank’s Strategic CSR: Building Knowledge and Experience of Rural Microfinance

Sasmita Palo, Shrirang Ramdas Chaudhari

NHRD Network Journal

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Research article

First published 2019-5

Segment Reporting Practices in India: A Case Study of TCS

Gayatri Guha Roy, Bhagaban Das

Emerging Economy Studies

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