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Articles (1596)

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1-10 of 1596 results for Social media marketing

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Select article: Integrating Social Media and Social Marketing

Retricted access

Research article

First published 2012-3

Integrating Social Media and Social Marketing

Rosemary Thackeray, Brad L. Neiger, Heidi Keller

Health Promotion Practice

Select article: A Note on Marketing Systems and Social Media

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Research article

First published 2024-6

A Note on Marketing Systems and Social Media

William Redmond

Journal of Macromarketing

Select article: Understanding the Role of Social Media Users’ Self-Presentation on Social Media Marketing and Brand Loyalty Relationship

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Research article

First published 2022

Understanding the Role of Social Media Users’ Self-Presentation on Social Media Marketing and Brand Loyalty Relationship

Balgopal Singh

Vision: The Journal of Business Perspective

Select article: Maersk Line: B2B Social Media—“It's Communication,Not Marketing”

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Research article

First published 2014-5

Maersk Line: B2B Social Media—“It's Communication,Not Marketing”

Zsolt Katona, Miklos Sarvary

California Management Review

Select article: The Marketing Effectiveness of Social Media in the Hotel Industry

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Research article

First published 2015-5

The Marketing Effectiveness of Social Media in the Hotel Industry

Xi Y. Leung, Billy Bai, Kurt A. Stahura

Journal of Hospitality & Tourism Research

Select article: Social Supply and the Potential for Harm Reduction in Social Media Drug Markets

Open access

Research article

First published 2023-9

Social Supply and the Potential for Harm Reduction in Social Media Drug Markets

Robin van der Sanden, Chris Wilkins, Marta Rychert [...]

Contemporary Drug Problems

Select article: A Measure of Social Media Marketing: Scale Development and Validation

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Research article

First published 2019-12

A Measure of Social Media Marketing: Scale Development and Validation

Mohammad Furqan Khan, Anisa Jan

Jindal Management Journal

Select article: Social Media Marketing of Qualitative Research: Blurring Commerce and Community

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Research article

First published 2019-7

Social Media Marketing of Qualitative Research: Blurring Commerce and Community

Mitchell Allen

Qualitative Inquiry

Select article: The tie-up blues for Vanya’s Dance Planet: A failure case of social media marketing 1

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Research article

First published 2022-10-4

The tie-up blues for Vanya’s Dance Planet: A failure case of social media marketing 1

Pooja S Kushwaha

Journal of Information Technology Teaching Cases

Select article: Social media marketing and hospital brand equity: An empirical investigation

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Research article

First published 2024

Social media marketing and hospital brand equity: An empirical investigation

Information Development

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