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Research article

First published 2013-11

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Edward C. Malthouse, Michael Haenlein, Bernd Skiera [...]

Journal of Interactive Marketing

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Research article

First published 2015-2

Modelling CRM in a Social Media Age

Paul Harrigan, Geoff Soutar, Musfiq Mannan Choudhury [...]

Australasian Marketing Journal

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Research article

First published 2017-8

Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective

Zhan Wang, Hyun Gon Kim

Journal of Interactive Marketing

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Research article

First published 2019-5

How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales

Qiang Steven Lu, Rohan Miller

Journal of Interactive Marketing

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Research article

First published 2017-6

Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns

Eva Ascarza, Peter Ebbes, Oded Netzer [...]

Journal of Marketing Research

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Research article

First published 2018-1

Customer Knowledge Management via Social Media: A Case Study of an Indian Retailer

Arunima Kambikanon Valacherry, Pakkeerappagari Pakkeerappa

Journal of Human Values

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Research article

First published 2010-6

SEMO: A Framework for Customer Social Networks Analysis Based on Semantics

Ángel García-Crespo, Ricardo Colomo-Palacios, Juan Miguel Gómez-Berbís [...]

Journal of Information Technology

Free access

Research article

First published 2007-10

Role of Dynamic Capability and Information Technology in Customer Relationship Management: A Study of Indian Companies

Darshan Desai, Subrat Sahu, Piyush Kumar Sinha

Vikalpa: The Journal for Decision Makers

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Research article

First published 2018-6

Students as Valuable Customers

Andy Fred Wali, Hope Adanne Andy-Wali

Paradigm: A Management Research Journal

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Case report

First published 2020-9

Barbie in a Wheelchair: Mattel’s Respect to Customer Voice

Jashim Uddin Ahmed, Ayesha Tahsin Ananya, Kazi Pushpita Mim [...]

FIIB Business Review

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