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1-10 of 81 results for Social Media Advertising Value

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Select article: Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

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Research article

First published 2019-3

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Taanika Arora, Bhawna Agarwal

Vision: The Journal of Business Perspective

Select article: 1 + 1 < 2! Effects of Social Media Engagement and Advertising on Firm Value of Tourism and Hospitality Companies

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Research article

First published 2021-11

1 + 1 < 2! Effects of Social Media Engagement and Advertising on Firm Value of Tourism and Hospitality Companies

Shuai Yang, Yahui Liu, Xiaojun Wu

Journal of Hospitality & Tourism Research

Select article: Determinants of Consumers’ Attitude towards Social Media Advertising

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Research article

First published 2015-11

Determinants of Consumers’ Attitude towards Social Media Advertising

Henry Boateng, Abednego Feehi Okoe

Journal of Creative Communications

Select article: Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?

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Research article

First published 2025

Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?

Nilesh Arora, Azmawani Abd Rahman, Meghna Rana [...]

FIIB Business Review

Select article: ‘You Media’: audiencing as marketing in social media

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Research article

First published 2015-1

‘You Media’: audiencing as marketing in social media

Eran Fisher

Media,Culture & Society

Select article: Social Media and Democracy: Challenges for Election Law and Administration in Canada

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Research article

First published 2020-06

Social Media and Democracy: Challenges for Election Law and Administration in Canada

Michael Pal

Election Law Journal: Rules,Politics,and Policy

Select article: Advertising on Social Network Sites: A Structural Equation Modelling Approach

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Research article

First published 2013-3

Advertising on Social Network Sites: A Structural Equation Modelling Approach

Anant Saxena, Uday Khanna

Vision: The Journal of Business Perspective

Select article: Reviewing the Concept of Advertising from the Print Media Perspectives

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Research article

First published 2017-11

Reviewing the Concept of Advertising from the Print Media Perspectives

Ahmed Tanimu Jibril

Journal of Creative Communications

Select article: Sustainable Development Trend of Chinese Advertising Design from 1992 to 2020: A Bibliometric and Content Analysis

Open access

Research article

First published 2022-10

Sustainable Development Trend of Chinese Advertising Design from 1992 to 2020: A Bibliometric and Content Analysis

Rui-zhi Zhang, Joon-young Hur

Sage Open

Select article: Examining Instagram Advertisement and Impulse Buying Intention Interlinkages: An Evaluation Using Ducoffe’s Advertisement Value Model

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Research article

First published 2025

Examining Instagram Advertisement and Impulse Buying Intention Interlinkages: An Evaluation Using Ducoffe’s Advertisement Value Model

Abdul Basith N. M., Abdussalam P. K.

Metamorphosis: A Journal of Management Research

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