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Research article

First published 2021-3

From goods-dominant logic to service-dominant logic? Service,service capitalism and service socialism

Mark Tadajewski, D. G. Brian Jones

Marketing Theory

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Other

First published 2009-12

Towards a service-dominant place marketing logic

Gary Warnaby

Marketing Theory

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Research article

First published 2017-11

The Evolution and Prospects of Service-Dominant Logic

Ralf Wilden, Melissa Archpru Akaka, Ingo O. Karpen [...]

Journal of Service Research

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Research article

First published 2012-8

Some Philosophical Problems for Service-Dominant Logic in Marketing

Malcolm Wright, Deborah Russell

Australasian Marketing Journal

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Research article

First published 2016-3

Transforming from the goods to the service-dominant logic

Per Skålén, Bo Edvardsson

Marketing Theory

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Research article

First published 2026

Service-Dominant Logic in the AI Era

Stephen L. Vargo, Heiko Wieland, Melissa Archpru Akaka

Journal of Service Research

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Research article

First published 2006-09

Service-dominant logic: reactions,reflections and refinements

Robert F. Lusch, Stephen L. Vargo

Marketing Theory

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Research article

First published 2014-9

Inversions of service-dominant logic

Stephen L. Vargo, Robert F. Lusch

Marketing Theory

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Research article

First published 2006-09

The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Roderick J. Brodie, Mark S. Glynn, Victoria Little

Marketing Theory

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Research article

First published 2018-12

Service-dominant logic as a framework for exploring research utilization

Tim Hughes, Mario Vafeas

Marketing Theory

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