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Articles (1161)

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1-10 of 1161 results for Service logic

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Select article: Adopting a service logic for marketing

Retricted access

Research article

First published 2006-09

Adopting a service logic for marketing

Christian Grönroos

Marketing Theory

Select article: The logical structure of the service-dominant logic of marketing

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Research article

First published 2012-12

The logical structure of the service-dominant logic of marketing

John Williams

Marketing Theory

Select article: Rationalizing service logic,or understanding services as experience?

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Research article

First published 2006-09

Rationalizing service logic,or understanding services as experience?

Sharon Schembri

Marketing Theory

Select article: From goods-dominant logic to service-dominant logic? Service,service capitalism and service socialism

Open access

Research article

First published 2021-3

From goods-dominant logic to service-dominant logic? Service,service capitalism and service socialism

Mark Tadajewski, D. G. Brian Jones

Marketing Theory

Select article: Value co-creation in service logic: A critical analysis

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Other

First published 2011-9

Value co-creation in service logic: A critical analysis

Christian Grönroos

Marketing Theory

Select article: Service-Dominant Logic in the AI Era

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Research article

First published 2026

Service-Dominant Logic in the AI Era

Stephen L. Vargo, Heiko Wieland, Melissa Archpru Akaka

Journal of Service Research

Select article: Service-dominant logic: reactions,reflections and refinements

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Research article

First published 2006-09

Service-dominant logic: reactions,reflections and refinements

Robert F. Lusch, Stephen L. Vargo

Marketing Theory

Select article: The Evolution and Prospects of Service-Dominant Logic

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Research article

First published 2017-11

The Evolution and Prospects of Service-Dominant Logic

Ralf Wilden, Melissa Archpru Akaka, Ingo O. Karpen [...]

Journal of Service Research

Select article: Transforming from the goods to the service-dominant logic

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Research article

First published 2016-3

Transforming from the goods to the service-dominant logic

Per Skålén, Bo Edvardsson

Marketing Theory

Select article: Towards a service-dominant place marketing logic

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Other

First published 2009-12

Towards a service-dominant place marketing logic

Gary Warnaby

Marketing Theory

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