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Articles (7713)

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1-10 of 7713 results for Service Marketing

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Select article: Adopting a service logic for marketing

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Research article

First published 2006-09

Adopting a service logic for marketing

Christian Grönroos

Marketing Theory

Select article: Unifying Service Marketing and Operations With Service Experience Management

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Research article

First published 2009-05

Unifying Service Marketing and Operations With Service Experience Management

Robert J. Kwortnik, Gary M. Thompson

Journal of Service Research

Select article: Marketing of Library and Information Services: A Strategic Perspective

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Research article

First published 2007-4

Marketing of Library and Information Services: A Strategic Perspective

Antony Jose, Ishwara Bhat

Vision: The Journal of Business Perspective

Select article: Whither Services Marketing?

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Research article

First published 2004-08

Whither Services Marketing?

Christopher Lovelock, Evert Gummesson

Journal of Service Research

Select article: Social enterprises,marketing,and sustainable public service provision

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Research article

First published 2020-3

Social enterprises,marketing,and sustainable public service provision

Madeline Powell, Stephen P. Osborne

International Review of Administrative Sciences

Select article: Implementing Service Learning in the Principles of Marketing Course

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Research article

First published 2004-08

Implementing Service Learning in the Principles of Marketing Course

Richard R. Klink, Gerard A. Athaide

Journal of Marketing Education

Select article: Marketing Strategy for Financial Services in Indian Financial Service Institutions

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Research article

First published 2021-12

Marketing Strategy for Financial Services in Indian Financial Service Institutions

Preeti Sharma, Avinash K. Shrivastava

FIIB Business Review

Select article: Do Service Guarantees Guarantee Greater Market Value?

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Research article

First published 2014-5

Do Service Guarantees Guarantee Greater Market Value?

Jeffrey Meyer, Dwayne D. Gremler, Jens Hogreve

Journal of Service Research

Select article: Marketing Practices and Performance of Small Service Firms

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Research article

First published 2006-08

Marketing Practices and Performance of Small Service Firms

Nicole Coviello, Heidi Winklhofer, Karla Hamilton

Journal of Service Research

Select article: Designing an Internet-based directory service for e-markets

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Research article

First published 2005-5

Designing an Internet-based directory service for e-markets

Nikos Manouselis, Constantina Costopoulou

Information Services and Use

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