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Research article

First published 2015-2

Self-Congruity and Functional Congruity in Brand Loyalty

Juhee Kang, Liang Tang, Ju Yup Lee

Journal of Hospitality & Tourism Research

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Research article

First published 2025-10

Nostalgic tourists acquiring resilience and emotional solidarity through self-congruity and functional congruity

You-De Dai, Shih-Shuo Yeh, Le Phuong Thao Su [...]

Journal of Vacation Marketing

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Research article

First published 2011-1

The Role of Self- and Functional Congruity in Cruising Intentions

Kam Hung, James F. Petrick

Journal of Travel Research

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Research article

First published 2012-1

The Influence of Self-Construal on Self-Brand Congruity in the United States and Korea

Yongjun Sung, Sejung Marina Choi

Journal of Cross-Cultural Psychology

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Research article

First published 2011-7

Self-Congruity Theory: To What Extent Does It Hold in Tourism?

Philipp Boksberger, Sara Dolnicar, Christian Laesser [...]

Journal of Travel Research

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Research article

First published 2022

Risk to self: Self-congruity in cruise decision-making

Jennifer Holland

Journal of Vacation Marketing

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Research article

First published 2020-7

The effect of self-congruity and motivation on consumer-based destination brand equity

Dolores M Frias, José-Alberto Castañeda, Salvador del Barrio-García [...]

Journal of Vacation Marketing

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Research article

First published 2025

Self-congruity theory and residents’ attitudes toward tourism

Stephen W Litvin, Natalie Sgro

Journal of Vacation Marketing

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Research article

First published 2025-11

The Power of Interactive Mobile Advertising: How Self-brand Congruity Shapes Brand Engagement in Self-concept

Luan-Thanh Nguyen, Tien-Thao Cong Phan, Tri-Quan Dang

Journal of Creative Communications

Open access

Research article

First published 2021-1

Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept: The Development of a Conceptual Framework

Shaohua Yang, Salmi Mohd Isa, T. Ramayah

Sage Open

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