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Articles (124)

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1-10 of 124 results for Search engine marketing

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Select article: Search Engine Marketing: Transforming Search Engines into Hotel Distribution Channels

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First published 2011-5

Search Engine Marketing: Transforming Search Engines into Hotel Distribution Channels

Alexandros Paraskevas, Ioannis Katsogridakis, Rob Law [...]

Cornell Hospitality Quarterly

Select article: The Dynamics of Search Engine Marketing for Tourist Destinations

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Research article

First published 2011-7

The Dynamics of Search Engine Marketing for Tourist Destinations

Bing Pan, Zheng Xiang, Rob Law [...]

Journal of Travel Research

Select article: Return on Quality Improvements in Search Engine Marketing

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Research article

First published 2012-8

Return on Quality Improvements in Search Engine Marketing

Nadia Abou Nabout, Bernd Skiera

Journal of Interactive Marketing

Select article: Impact of Search Engine Optimization as a Marketing Tool

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First published 2018-6

Impact of Search Engine Optimization as a Marketing Tool

Ravneet Singh Bhandari, Ajay Bansal

Jindal Management Journal

Select article: Application of search engine focusing on trend-related queries to market of data

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Research article

First published 2016-8

Application of search engine focusing on trend-related queries to market of data

Shogo Kori, Koichi Yamaguchi, Yanjun Zhu [...]

Intelligent Decision Technologies

Select article: Search Engine Marketing: Why it Benefits Us all

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First published 2003-12

Search Engine Marketing: Why it Benefits Us all

David C. Green

Business Information Review

Select article: An Analysis Between Search Engine Optimization Versus Social Media Marketing Affecting Individual Marketer’s Decision--Making Behavior

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Research article

First published 2019-6

An Analysis Between Search Engine Optimization Versus Social Media Marketing Affecting Individual Marketer’s Decision--Making Behavior

Ravneet Singh Bhandari, Sanjeev Bansal

Jindal Management Journal

Select article: Understanding accommodation search query formulation: The first step in putting `heads in beds'

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First published 2007-10

Understanding accommodation search query formulation: The first step in putting `heads in beds'

Bing Pan, Stephen W. Litvin, Thomas E. O'Donnell

Journal of Vacation Marketing

Select article: A Framework of Search Engine Use for Travel Planning

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Research article

First published 2011-11

A Framework of Search Engine Use for Travel Planning

Daniel R. Fesenmaier, Zheng Xiang, Bing Pan [...]

Journal of Travel Research

Select article: Online search engines and online travel agencies: A Comparative Approach

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Research article

First published 2021-5

Online search engines and online travel agencies: A Comparative Approach

Silvia Angeloni, Claudio Rossi

Journal of Hospitality & Tourism Research

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