Sage Journals: Discover world-class research

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Research article

First published 2009-05

Pay-per-Click Search Engine Advertising

Peter O'Connor

Cornell Hospitality Quarterly

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Research article

First published 2011-7

Can Search Engine Advertising Help Access Rare Samples?

Daniel Nunan, Simon Knox

International Journal of Market Research

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Research article

First published 2012-8

Return on Quality Improvements in Search Engine Marketing

Nadia Abou Nabout, Bernd Skiera

Journal of Interactive Marketing

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Research article

First published 2016-12

Design of Search Engine Services: Channel Interdependence in Search Engine Results

Benjamin Edelman, Zhenyu Lai

Journal of Marketing Research

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Research article

First published 2011-12

Location,Location,Location: An Analysis of Profitability of Position in Online Advertising Markets

Ashish Agarwal, Kartik Hosanagar, Michael D. Smith

Journal of Marketing Research

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Other

First published 2009-2

Audience manufacture in historical perspective: from broadcasting to Google

Fernando Bermejo

New Media & Society

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Research article

First published 2015-5

The Impact of Market Competition on Search Advertising

Yupin Yang, Qiang (Steven) Lu, Guanting Tang [...]

Journal of Interactive Marketing

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Research article

First published 2021-09

Optimal Design of Revenue‐Maximizing Position Auctions with Consumer Search

Ying‐Ju Chen

Production and Operations Management

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Research article

First published 2025-8

Educational Implications of SEO Courses on Algorithm Awareness

Clémentine Fruchard Muller, Sylvain Sagot, Jean-Claude Domenget

Education for Information

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Research article

First published 2011-2

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Oliver J. Rutz, Randolph E. Bucklin

Journal of Marketing Research

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