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Research article

First published 2004-5

Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data

Siddhartha Chib, P.B. Seetharaman, Andrei Strijnev

Journal of Marketing Research

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Research article

First published 1993-8

Nonstationary Conditional Trend Analysis: An Application to Scanner Panel Data

Peter J. Lenk, Ambar G. Rao, Vikas Tibrewala

Journal of Marketing Research

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Research article

First published 2006-8

Price customization using price thresholds estimated from scanner panel data

Nobuhiko Terui, Wirawan Dony Dahana

Journal of Interactive Marketing

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Research article

First published 1995-8

Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data

S. Siddarth, Randolph E. Bucklin, Donald G. Morrison

Journal of Marketing Research

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Research article

First published 1995-2

Studying Consideration Effects in Empirical Choice Models Using Scanner Panel Data

Rick L. Andrews, T.C. Srinivasan

Journal of Marketing Research

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Research article

First published 2019-5

Online Category Pricing at a Multichannel Grocery Retailer

Javier Cebollada, Yanlai Chu, Zhiying Jiang

Journal of Interactive Marketing

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Research article

First published 2012-3

Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions

Melanie Felgate, Andrew Fearne, Salvatore DiFalco [...]

International Journal of Market Research

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Research article

First published 1994-5

Understanding Brand Competition Using Micro and Macro Scanner Data

Gary J. Russell, Wagner A. Kamakura

Journal of Marketing Research

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Research article

First published 1996-4

Promotional Elasticities and Category Characteristics

Chakravarthi Narasimhan, Scott A. Neslin, Subrata K. Sen

Journal of Marketing

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Research article

First published 1985-8

A Model of Marketing Mix,Brand Switching,and Competition

Gregory S. Carpenter, Donald R. Lehmann

Journal of Marketing Research

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