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1-6 of 6 results for SKU preference

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Research article

First published 2012-8

Investigating Effects of Out-of-Stock on Consumer Stockkeeping Unit Choice

Hai Che, Xinlei (Jack) Chen, Yuxin Chen

Journal of Marketing Research

Retricted access

Research article

First published 2005-5

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

David R. Bell, André Bonfrer, Pradeep K. Chintagunta

Journal of Marketing Research

Retricted access

Research article

First published 1996-11

Modeling Consumer Choice among SKUs

Peter S. Fader, Bruce G. S. Hardie

Journal of Marketing Research

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Research article

First published 1998-5

Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

Susan M. Broniarczyk, Wayne D. Hoyer, Leigh McAlister

Journal of Marketing Research

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Research article

First published 2003-03

THE VALUE OF SKU RATIONALIZATION IN PRACTICE (THE POOLING EFFECT UNDER SUBOPTIMAL INVENTORY POLICIES AND NONNORMAL DEMAND)

JOSÉ A. ALFARO, CHARLES J. CORBETT

Production and Operations Management

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Research article

First published 2014-1

A Framework for Improving ‘Sales and Operations Planning’

Rakesh Kumar, Samir K. Srivastava

Metamorphosis: A Journal of Management Research