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Select article: De l’analyse à l’empathie et à la créativité : La révolution de l’IA dans la pratique et l’enseignement du marketing

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Research article

First published January, 2025

De l’analyse à l’empathie et à la créativité : La révolution de l’IA dans la pratique et l’enseignement du marketing

Giulia Pavone, Lars Meyer-Waarden, Andreas Munzel

Recherche et Applications en Marketing (French Edition)

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