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Articles (79)

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1-10 of 79 results for Retail assortment

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Select article: Assortment Size and Option Attractiveness in Consumer Choice among Retailers

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Research article

First published 2009-6

Assortment Size and Option Attractiveness in Consumer Choice among Retailers

Alexander Chernev, Ryan Hamilton

Journal of Marketing Research

Select article: Market Environment,Assortment Policy,and Performance of Small Retailers

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Research article

First published 2012-11

Market Environment,Assortment Policy,and Performance of Small Retailers

Jack Cadeaux, Chris Dubelaar

Australasian Marketing Journal

Select article: Estimating Demand Using Space Elastic Demand Model for Retail Assortment Planning

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Research article

First published 2016-6

Estimating Demand Using Space Elastic Demand Model for Retail Assortment Planning

Alok Kumar Singh, Rohit Kapoor

Global Business Review

Select article: When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns

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Research article

First published 2014-05

When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns

Aydın Alptekinoğlu, Alex Grasas

Production and Operations Management

Select article: Industry Product Volatility and Retailer Assortments

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Research article

First published 1992-12

Industry Product Volatility and Retailer Assortments

Jack M. Cadeaux

Journal of Macromarketing

Select article: Retail Price Competition with Product Fit Uncertainty and Assortment Selection

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Research article

First published 2019-07

Retail Price Competition with Product Fit Uncertainty and Assortment Selection

Haoying Sun, Stephen M. Gilbert

Production and Operations Management

Select article: P2V-MAP: Mapping Market Structures for Large Retail Assortments

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Research article

First published 2019-8

P2V-MAP: Mapping Market Structures for Large Retail Assortments

Sebastian Gabel, Daniel Guhl, Daniel Klapper

Journal of Marketing Research

Select article: What is Special about Marketing Organic Products? How Organic Assortment,Price,and Promotions Drive Retailer Performance

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Research article

First published 2013-1

What is Special about Marketing Organic Products? How Organic Assortment,Price,and Promotions Drive Retailer Performance

Ram Bezawada, Koen Pauwels

Journal of Marketing

Select article: Visual Search in Fashion Retail: Linking Assortment Variety,Search Costs,and Experiential Benefits to Consumer Satisfaction

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Research article

First published 2026-1

Visual Search in Fashion Retail: Linking Assortment Variety,Search Costs,and Experiential Benefits to Consumer Satisfaction

Yui An, Ho Jung Choo

Clothing and Textiles Research Journal

Select article: How Does Assortment Affect Grocery Store Choice?

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Research article

First published 2009-4

How Does Assortment Affect Grocery Store Choice?

Richard A. Briesch, Pradeep K. Chintagunta, Edward J. Fox

Journal of Marketing Research

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