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Articles (330)

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1-10 of 330 results for Resource-Advantage theory

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Select article: Market Segmentation Strategy,Competitive Advantage,and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory

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Research article

First published 2004-5

Market Segmentation Strategy,Competitive Advantage,and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory

Shelby D. Hunt, Dennis B. Arnett

Australasian Marketing Journal

Select article: Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation

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Research article

First published 2006-08

Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation

Shelby D. Hunt, Sreedhar Madhavaram

Journal of Marketing Education

Select article: The Resource-Advantage Theory of Competition

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Research article

First published 1995-12

The Resource-Advantage Theory of Competition

Shelby D. Hunt

Journal of Management Inquiry

Select article: Regulation,New Venture Creation,and Resource-Advantage Theory: An Analysis of the U.S. Brewing Industry

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Research article

First published 2019-9

Regulation,New Venture Creation,and Resource-Advantage Theory: An Analysis of the U.S. Brewing Industry

Wesley M. Friske, Miles A. Zachary

Entrepreneurship Theory and Practice

Select article: The Survival Benefits of Service Intensity for New Manufacturing Ventures: A Resource-Advantage Theory Perspective

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Research article

First published 2019-11

The Survival Benefits of Service Intensity for New Manufacturing Ventures: A Resource-Advantage Theory Perspective

Pankaj C. Patel, John A. Pearce, Maria J. Guedes

Journal of Service Research

Select article: The Marketing of Wisdom: Resource-Advantage Theory

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Research article

First published 2000-06

The Marketing of Wisdom: Resource-Advantage Theory

Geoffrey M. Hodgson

Journal of Macromarketing

Select article: Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?

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Research article

First published 1997-10

Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?

Shelby D. Hunt, Robert M. Morgan

Journal of Marketing

Select article: The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theory

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Research article

First published 1999-04

The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theory

Shelby D. Hunt

Journal of the Academy of Marketing Science

Select article: The Resource-Advantage Theory of Competition: Dynamics,Path Dependencies,and Evolutionary Dimensions

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Research article

First published 1996-10

The Resource-Advantage Theory of Competition: Dynamics,Path Dependencies,and Evolutionary Dimensions

Shelby D. Hunt, Robert M. Morgan

Journal of Marketing

Select article: The significance of Marx’s value for strategy theory: Competitive advantage and the issue of tautology within the resource-based view of the firm

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Research article

First published 2016-6

The significance of Marx’s value for strategy theory: Competitive advantage and the issue of tautology within the resource-based view of the firm

Thoralf Dassler

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