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1-2 of 2 results for Recreational shopper identity

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Research article

First published 2006-01

Defining and Measuring Recreational Shopper Identity

Michael Guiry, Anne W. Mägi, Richard J. Lutz

Journal of the Academy of Marketing Science

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Research article

First published 2012-5

Sally Rebecca Hourigan, Ursula-Sigrid Bougoure

Australasian Marketing Journal